This “undercover” hype car that I just exposed to you is simply an example of the many possibilities that Instagram offers to reach and positively impact thousands of people with a minimal investment. And I’m not necessarily talking about money, but about time to get to know those people behind […]

Today, Instagram is one of the most used social networks. Millions of people access it on a regular basis to share its content and catch up on the latest news. This makes it a very powerful tool, not only on a personal level but also on a professional or business […]

Would you like to create a Facebook page for your company? Do you want to take advantage of this social network to reach more customers? Facebook continues to be the social network with the most active users. With this information it is impossible not to consider having a presence here. […]

Instagram has more than one billion users around the world, making it a perfect showcase for any business looking to invest in advertising to increase its visibility, but not just any advertising campaign will be instantly successful. That is why today we will discuss how to optimize a PPC campaign […]

Do you have a social media marketing plan for your company or personal brand? If your answer is no, you post what comes to mind every day and you don’t see results, this article is for you. Just a few years ago, talking about strategy for social media and blogging […]

I would like to appear # 1 in Google, without paying, when people search for my name, my product or service Is it possible and how much would it cost me? Is it fast enough to achieve it in less than 6 months? I have been told a lot about […]

As digital marketers, we receive tons of questions every day, which are repeated with some frequency. One of the most popular, especially in those who are just starting in the digital world, is the following: should my company be on all social networks ? Kazakhstan Email List  In the following […]

Everything has been a false alarm, Facebook rectified that this was a series of tests that they were carrying out, however, they have given us a tremendous scare. Japan Email List  Now everything is back to normal! Facebook has disappeared from the menu the number of followers! What news that […]

The blog is, without a doubt, the best tool that a brand has to retain its customers and attract new ones within an effective inbound marketing strategy . In modern digital marketing , content is the bargaining chip to be more relevant and Jamaican Email Addresses  ensure that prospects stay […]

In previous publications we have talked about landing pages and their impact, where we mention relevant needs and content that they should have. That is why this time we want to reveal some keys to make your landing page look great, such as the ones we offer to our clients […]

Opinions on Facebook are a very powerful reputation tool to show others that your business does things well. However, sometimes it can happen that your good work is overshadowed by a troll or a disloyal competitor . Therefore, it is normal that you want to Italy Email List delete opinions […]

In a world in which it is increasingly difficult to differentiate what is good and what is not , as Akerlof wrote in his well-known article ” The lemon market “, certifications take on special relevance as a signal of quality in markets with asymmetric information . Not surprisingly, important […]

Digital event marketing has changed the way these large-format gatherings are marketed. Those times in which flyers were distributed, the city was filled with parades and traditional media were used, have passed into the background. All this, thanks to the versatility in communication offered by social networks, as well as […]

Miriam de la Cruz Orgaz, our Social Media Manager at BTO Digital Spain, has carried out a project in the city of Toledo together with Diego Disahi, friend and soul of the same, which has gone viral in just a few months. Then he tells us how they developed all […]

Today we are going to explain the importance of an SSL certificate on any website . Undoubtedly, one of the main components of a successful website that provides security and is positioned in the top positions of Google (SEO). We all surf the Internet very frequently every day. As we […]

The head of the Continuing Education process at the Universidad Pontificia Bolivariana , Juan Carlos de la Cruz Pérez Pérez , challenged us some time ago: “I want to improve the results of opening courses, diplomas, seminars and conferences.” With our digital marketing  Iceland Email Address and inbound marketing strategies […]

At BTODigital we have been using Inbound Marketing for a long time in Colombia and Spain , generating great results with our clients and with ourselves. We like to apply the services we sell and that is why valuable content is part of our digital marketing strategy . Throughout these […]

Something as simple as the coffee you drink in the morning has a lot of stories behind it. These can range from the music the sower listened to when burying the seeds to what the gatherers spoke while they were milling. The exact same thing happens with the car in […]

The title of this article should not really be formulated as a question because, at this moment in history, knowing the advances in the tools that the digital world puts at the service of content, it is inconceivable that someone still needs to be convinced of the importance of e-mail […]

It is more than clear that García Márquez wrote differently, both in his subject matter and in his technique, to the way that Shakespeare did; likewise, it is indisputable that the latter was made absolutely different by the great classical writer Homer. Taking this into account and knowing that the […]

It is indisputable that digital media are here to stay and that more and more space is opening up in the advertising media mix of companies, from micro-companies to multinationals . This fierce competition brings three realities that all marketers should know, one of them the Buyer Persona : Anyone […]

Inbound Marketing is a set of techniques that make it the user who, by his own decision, gets to know your content and is attracted to the products and services you offer. Thus, when the first contact between a company and a potential client is established, it occurs by choice […]

Through the “Gold Star” award, the Institute for Professional Excellence has the illusion of transmitting to others the search for excellence by recognizing those who promote this virtue. BTODigital was born in 2014 in Spain and in 2015 it extended its operations to Colombia, a fact that shows that for […]

An Inbound Marketing strategy can have different uses: from generating new sales of products and services to achieving brand positioning and creating awareness when it comes to promoting social causes. One of the challenges faced by companies that seek this last objective is to achieve their goals by generating awareness […]

With the advance of time, which brought with it digital technologies, almost all sectors of the economy have been revolutionized. Even a traditional market with classic practices such as job search using newspaper classifieds, handing out resumes from company to company or searching through referrals are a thing of the […]

Since 2005, with the birth and heyday of social networks, these new two-way communication media began to be used as a marketing and sales space for people, small companies and large companies. Also, many entrepreneurs and marketing directors thought that having a high number of followers or likes on their […]