Congresses and brand events: the impact this year has been brutal and things do not look especially positive for the immediate future The fair calendar is already moving to the second half of 2021 and a complete return to normality seems unlikely Tags eventos ferias congresos marketing Large fairs, congresses […]

Does not seem so. Its organizers have canceled the face-to-face format. Its organizers have pointed out : “the fact that some key global health data did not move as quickly in the right direction, as expected, advises suspending the face-to-face event.” His fairground is now a vaccination center and a […]

It is still complicated, but the first signs of hope are already visible. Eurovision and Fitur have with some normality. But the IFA has already said that it will not be face-to-face in September.  Tags crisis coronavirus mwc fitur fairs events.  Will the big events return with the summer? It […]

The effectiveness of digital advertising on YouTube arrives in Spain.  Tags youtube works advertising YouTube Works. The contest to recognize the effectiveness of digital advertising.  On YouTube arrives in Spain DataCentric Databases of Companies No. 1 in the market. Updated data of more than 3,900,000 million companies and professionals. Access […]

Marketers will get it back in the second half, but it won’t be all at once Marketers still don’t feel safe going back to in-person meetups Tags events marketing hybrid events coronavirus crisis How will face-to-face events return? Marketers will get it back in the second half, but it won’t […]

About changing the double standards faced by women”. The Creative Idea Headdress was, due to the creativity of its concept, for Tienda LOL (Campofrío), made by McCann . Airpods Bounce (Apple) from TBWA Media Arts Lab and #DesconectarParaConectar were also nominated in this section. David Valgañón, creative director of the […]

Data protection and brand relevance, protagonists of the second day. The treatment of personal data of consumers is the workhorse of the sector. To find out how to build a marketing strategy that respects and complies with current legislation, Pablo Monge , Director of Digital Sales, Marketing and Customer Experience […]

The Spanish Marketing Association has also announced the jury for the LATAM category, which is made up of: Jorge Abuchalja, president of the Association of Marketing Directors (Uruguay) Carlos Alzate, CEO at Havas Media (Colombia) Rolando Arellano, president of the Peruvian Marketing Society Óscar Dávila, Managing Director at Casa América […]

Advertising, marketing and the audiovisual sector attended this morning the 8th edition of Zoom Marcas, the annual meeting organized by the Audiovisual. Therefore,  Cluster of Catalonia in collaboration with Foment del Treball Nacional. The Association of Communication Directors of Catalonia Dircom Catalonia, the Marketing Club of Barcelona and BCMA Spain. […]

The short list of the XIII edition of the National Marketing Awards Tags national awards short list The Marketing Association presents the short list of the XIII edition of the National Marketing Awards ACL DirectPromo We know about Relational Marketing We are experts in loyalty and incentives We like to […]

The marketing managers of the most disruptive companies will present the latest trends in digital marketing and the most outstanding success stories in which the application of technology has made a difference in the relationship with the client or has managed to create new channels of contact and of experience […]

The results of the application of the Trax Retail technological solution. Which uses image recognition, artificial intelligence.  And big data to avoid errors on the shelves. In the distributor’s stores in Portugal. According to Deloitte data, food distribution currently loses 4.1%.  Of revenue due to in-store errors, such as misplaced […]

Ancho Cassis, Bruno Sellés, Verònica Fuertes, José Olivares, Camil Roca, Marc Lite and Gil Blancafort are some of the names that complete the festival’s grid. The program brings together some of the most prestigious advertising and communication experts in the State, who will take part in individual presentations or round […]

He registration period until November 11, 2021 Tags luxury advertising awards luxury advertising awards Luxury Advertising Awards extends the registration period until November 11, 2021 ACL DirectPromo We know about Relational Marketing We are experts in loyalty and incentives We like to create unique experiences DataCentric Databases of Companies No. […]

In the great city of Madrid. That same night, the Best Hotel Awards were presented, where well-being and health came together to fill the wonderful Auditorium 400 of the Reina Sofía Museum. A very special night that brought together 400 people and numerous accredited media, as well as familiar faces, […]

The valuable work that the broader and more inclusive aspects of our society present,” said Hugo. In closing, he left an important message to keep in mind regarding Latin creativity by saying “it has always been recognized for its freshness humor and we must not forget its importance to improve […]

Of the professionals that make up the jury. This time it is about the professionals who will have the mission of rewarding the recognitions of El Ojo Film led by Hugo Veiga, Global Chief Creative Officer of AKQA; El Tercer Ojo, El Ojo Innovation and Best Latin Idea, chaired by […]

Production, Audio & Sound Production, Graphic Production, El Ojo Young Filmmakers and the special award El Ojo + Mujeres (Creatives and Filmmakers). different awards of the festival, add points for the definition of the Awards for Best Performance in El Ojo Local and at a regional level in the following […]

The Colombian office was recognized as the Best Producer in Colombia in El Ojo de Iberoamérica.  And the best producer in Mexico in the Círculo Creativo.  Among others.Charly has to his credit an astonishing number of projects filmed for clients such as Pepsico, Unilever, Claro, Citibanamex, McDonald’s, Mapfre, among other […]

There they were promoted to Creative Directors of the agency, developing important campaigns for clients such as Coca Cola or Mahou. After passing through Mrs. Rushmore, Torres and Paulino continued their careers as Executive Creative Directors at Del Campo Saatchi&Saatchi.  Therefore, Ingrid Lira Dellachiesa, General Creative Director of Puerto, Chile. […]

Has a degree in Political Science from the University of the Basque Country, has completed the Executive MBA from IESE and the Women Executive Program – Promociona Project – from ESADE Business & Law School. She is also an Executive Coach for ICF. Over the years, IKEA has won numerous […]

Ojos in El Ojo de Iberoamérica 2013 and 2014 in the categories Effectiveness, Film/TV, Content and Best Latin Idea for the World, “Air Max Graffiti Stores” and “Bluesman”. In 2020, she released “Terra da Faina”, her debut music album under the alter-ego: GoHu.  Therefore, The first single was “The Quarantine […]

President of El Ojo Radio and El Ojo +Mujeres; Charlie Gutierrez, Founding partner and Director of Oriental Films Uruguay, President of El Ojo Audiovisual Production, El Ojo Audio & Sound and El Ojo New Filmmakers and Josefina Casellas, Group Creative Director of R/GA Buenos Aires, President of El Ojo Design […]

The confinement measures in many countries and the preventive policies of companies on other occasions limited travel, causing events to enter a crisis.Despite this, the events were still important, because everything they had offered until then was still necessary (and some cases, such as sharing knowledge, seemed even more so). […]

First of all, they have to be very careful about.  How they do things and what experience they offer to virtual assistants. You cannot create an event with first class attendees.  Those who are seeing everything in person, and second class attendee. Those who are doing it virtually.When the event […]

Of course, the MWC has had to resort to the resource of throwing prices. A few weeks ago they announced a ticket for less than 30 euros (when tickets usually move from 600 upwards) for the local population. The organization sold it as a support for local entrepreneurs in a […]

Although possibly not everyone was very sure that it was going to happen, the Mobile World Congress (MWC) has opened its doors in Barcelona. The weekend has had the official speeches and the win dinners and the fair has kicked off. Barcelona will host these days, between June 28 and […]