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Brands and Students Protagonists

Data protection and brand relevance, protagonists of the second day. The treatment of personal data of consumers is the workhorse of the sector. To find out how to build a marketing strategy that respects and complies with current legislation, Pablo Monge , Director of Digital Sales, Marketing and Customer Experience EMEA at Globant, or Joost van Nispen. Therefore, founder and Chief Evangelist at ICEMD , will highlight the ethical use of data, and how trust is built between the consumer and the brands with access to it. Those attending this congress will also be able to understand what the Internet without cookies proposed by Google will be like and the impact on its marketing strategy, among other topics.

The eight advertising campaigns that have “touched” young people the most, awarded at the Tocados Festival McCann has been the most awarded agency in the different award categories, achieving first place in excellence and creativity. Tags bells Peru phone number  events headdresses The eight advertising campaigns that have On Thursday, April 29 at 7:30 p.m. The nineteenth edition of the Tocados Festival took place, a ceremony where young people awarded the best advertising campaigns. It was a streaming gala marked by the legend of the red thread of destiny or how all of us are connected by an invisible and indestructible thread. Agencies.

 This Connection the Festival

which has been organized by Nebrija University advertising students since 1998.  Recognizes the best music, the most creative ideas.  Innovation in brand communication or the stories that have most captivated them.  In addition to other aspects, of the advertising campaigns of 2019 and 2020. Among the winners of the 19th edition, they highlight common.  Values ​​such as the importance of digital disconnection to connect with our ones.  Therefore, The value of everyday things, the sense of humor as a necessary.  Good and the fight for dreams or equality.

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in a year marked by the pandemic. There are eight categories of awards, the Great Headdress being the greatest exponent, for recognizing the excellence of the audiovisual piece and its impact on the students. It was  to #DesconectarParaConectar (IKEA) by McCann. The rest of Nominated in this category were Act I. Alma (Estrella Damm) by Oriol Villar and Tienda LOL (Campofrío) also by McCann. Héctor Losa, Elena Rodríguez and Lorena Álvarez.

Creative and Account Directors for Familiarized

McCann, vindicated the publicist’s work when it came to “getting ideas despite the pressure of his work” and were proud to “inspire the university students”. El Joven Tocado went to Dream Crazier, Wieden+ Kennedy Portland campaign for Nike , for its realistic and inspiring message. They also opted for the Oriol Villar award, with Act III. Commitment (Estrella Damm) and McCann with #DisconnectToConnect (IKEA). Emma Barnett and Alex Romans, campaign creatives at Wieden+ Kennedy Portland.  Said:  Therefore, “It’s really great that it’s people all over the world.  It’s been better than.

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