Once you know what works well, you can create similar content, but you can also make the most of your existing content. By optimizing it and continuing to improve it, you can ensure that it performs even better than its current performance. Keeping your content up to date is also a good idea. What might once have been high-performing could fall if it starts to become less relevant. You can check back regularly to make sure the information is still up to date.
You can also update the content every year or even for different seasons. If you write an article about the latest trends in your industry for 2019, you can update it for 2020. Even just changing the date while keeping the same content can work for some things. 7. Use thank you pages to promote more content A “thank you” page can be useful in a couple of different situations. You can use one when someone signs up for your newsletter or fills out your contact form.
You can also use them if you sell products directly on your website. After someone completes a sale, a thank you page can also provide you with an order number and other relevant South Korea Email List information. In addition to being polite and sometimes a good way to track conversions, a “thank you” page can also be a great tool for promoting your content.
When creating these pages, you can include links to content that is related to them. For example, maybe you have a “thank you” page after someone has sent you her contact details and downloaded an e-book from your site. You can then direct them towards the content that links to the e-book, be it blog articles or more downloads for them to benefit from. These pages don’t need to be nearly blank when they could be even more useful. Find out how to focus your marketing where it really matters – read our introduction to Inbound Marketing 8.
First of all, you need to find the right people in your space who have influence with your customers. You can find these people through networking both online and offline. This could be people with popular blogs or social media accounts with a similar audience to yours. Once you’ve found who can help you, you can encourage them to share your content. They can also contribute their own content to your blog or other channels, and you can write articles that they can put their name on too.
Relationships can often mean paying for the help you receive. However, it does not always have to be a monetary agreement. You can also create a mutual agreement that helps your collaborators as well as you. 9. Use analytics to drive your actions The use of analytical tools is vital if you want to be able to understand the performance of content and inbound marketing.